WRITING EXAMPLE 01 · Free, no sign-up
Make your launch post useful.
Give someone enough information to decide whether to try what you built. Start with the change, the person it helps, and the next step.
Illustrative example: the invoice app below is fictional. These are editorial suggestions, not measured results or a promise of more reach.
Before: excitement without information
Big update! This changes everything for freelancers. So excited to finally share what I've been building. Stay tuned!
The reader cannot tell what changed, whether it solves their problem, or where to try it.
After: a change someone can use
PDF invoice export is live. Freelancers can turn a saved invoice into a PDF to send to clients. Available on the free plan. Try it: [product link].
The feature, the use case, the availability and the next step are explicit. Only include claims that are true of your product.
Three questions before you publish
- What can someone do now? Name the change. “Export an invoice as a PDF” tells the reader more than “a huge productivity update.”
- Who needs that, and when? Describe a real task. You do not need to claim that everyone will want it.
- What should they do next? Link to the usable feature or explain how to get access. Say if it is a beta, a waitlist or a paid feature.
A structure for your next update
Replace the brackets with facts. Remove any line that adds no useful information.
Keep the context that matters
If a screenshot or video already demonstrates the change, the caption can be short. A text-only reading cannot judge everything in an attachment. Do not pad a clear post just to satisfy a score.
The free checker flags possible problems with specificity, novelty, first-hand experience, usefulness, bait and hype. Treat a flag as a question to consider. It does not check your facts or predict how X will distribute the post.